Fractional Marketing
Fractional Marketing Leadership Without the Cost of a Full-Time Team
The Big Issue
Many businesses suffer from one or more of the following:
Marketing efforts that lack direction and consistency
Multiple vendors that do not communicate with each other
Websites that fail to generate qualified leads
Advertising campaigns with little accountability
Social media activity without a clear business purpose
Internal teams that are stretched too thin
No dedicated marketing leadership guiding strategy
HOW WE APPROACH IT
We begin by learning about your business, goals, industry, competition, and current marketing efforts. From there, we:
Review your website, SEO, advertising, branding, and content.
Identify strengths, weaknesses, and growth opportunities.
Create a marketing roadmap aligned with your business goals.
Establish clear priorities and measurable objectives.
Coordinate marketing activities across all channels.
Monitor performance and adjust strategy as needed.
OUR SOLUTION
Gibson Design acts as your outsourced marketing department or fractional marketing leader. Services may include:
Marketing strategy and planning
Website management and optimization
Search Engine Optimization (SEO)
Answer Engine Optimization (AEO)
Pay-Per-Click Advertising (PPC)
Social Media Management
Content development
Graphic design and branding
Email and text message marketing
Digital and traditional advertising campaigns
Reporting, analytics, and performance reviews
