Along with the advantage of reaching so many consumers in one shot, email marketing has the advantage of built-in analytics. Without the analytics offered with systems like Constant Contact, you are basically emailing blind.
With all our email marketing efforts, you will know exactly how many people open your email and who click which links in your email.
Timing is a critical element of an effective email marketing campaign. We can monitor the best times for email send-outs and recommend the best day and time for each delivery.
With every email campaign, Gibson Design will work with you to ensure your email is effectively designed for the greatest impact. A/B testing is one of the tools we use to gauge the effectiveness of a campaign so that we can improve with each campaign in succession, giving you greater impact as your mailing list grows.