In 2019, Gibson Design was hired by Martinez, Franklin, & Morales, PLLC, to build their law firm’s website—and to manage their Search Engine Optimization (SEO). Like every project, we approached it with focus and strategy. We built a clean, fast, and user-friendly website. Then we got to work on SEO management.
The results came quickly when the site went live later that year. Within two months, the law firm ranked in the Top 10 for 5 of their 10 chosen keywords. Even better—3 of those were ranked at #1 by Google. By the seventh month, seven keywords were ranking in the Top 10. We pushed into the rankings with every adjustment they made and every new keyword we targeted. Eventually, every phrase they cared about ranked in the Top 10.
That’s when we got fired.
Not because of poor performance—but because we crushed the assignment. Their intake pipeline was full. They decided they didn’t need any more SEO management at a certain point—they had all the visibility (and new business) they could handle.
The irony? We got fired for doing too good of a job.
Martinez, Franklin, & Morales, PLLC still trusts us with their website to this day. And while we’re no longer managing their SEO, we consider it a win. If you’re looking for an SEO partner that delivers real results—and maybe even too many—call us. Just don’t blame us if it works better than you expected.
